DeFleur, Melvin L.  1923- <br/><br/>
Understanding mass communication / 
Melvin L. DeFleur and  Everette E. Dennis 
 - 4th ed. 
 - Boston :  Houghton Mifflin,  c1991. 
 - xiv, 637 p. :  ill.,ables ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0395472725 
<br/><br/><label>LCCN: </label>90083061  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--United States.
<br/><br/><label>Dewey Class. No.: </label>070