The SAGE handbook of advertising / 
edited by Gerard J. Tellis and Tim Ambler. 
 - Los Angeles :  Sage Publications,  2007. 
 - xvi, 491 p. :  ill.,figs.,tables ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781412918862 (cased) 9781412918879 (pbk.) 
<br/><br/><label>LCCN: </label>2007922745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>659.1/SAG