Salzman. Jason Making the news : a guide for nonprofits and activists / Jason Salzman. - New Delhi : Viva Books private ltd., 2004. - xv, 289 p. : ill.; 20 cm. Includes index. ISBN: 8176496200 Subjects--Topical Terms: Publicity -- United States. Index Terms--Genre/Form: Electronic books. Dewey Class. No.: 070.1 / SAM