Albarran, Alan B. <br/><br/>
Management of electronic media / 
Alan B. Albarran. 
 - 2nd ed. 
 - Australia :  Belmont, CA :  Wadsworth ;  Wadsworth/Thompson Learning,  c2002. 
 - xx, 315 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0534561918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.
<br/><br/><label>Dewey Class. No.: </label>302.23068  / ALM