Media planning :   concepts and experiences / 
Edited by V Partha Sarathy. 
 - New Delhi  :   the ICFAI university press,  2005. 
 - viii, 203 p. :  Ill.;  23 cm. 
<br/><br/>Includes bibliography and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>8178815699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising media planning  .
<br/><br/><label>Dewey Class. No.: </label>659.13  / MED