Odih, Pamela. Advertising in modern and postmodern times / Pamela Odih. - Thousand Oaks, CA : Sage Publications, 2007. - xii, 231 p. : ill. ; 24 cm. - Theory, culture & society . Includes bibliographical references (p. [212]-222) and index. ISBN: 0761941908 978-0761941903 Subjects--Topical Terms: Advertising.Advertising--History.Advertising--Social aspects. Dewey Class. No.: 659.122 / ODA