Marketing / 
Eric N. Berkowitz ... [et al.]. 
 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  c2000. 
 - xxxii, 736 p. :  col. ill. ;  29 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0073656453 (alk. paper) 
<br/><br/><label>LCCN: </label>99030269  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8