Kotler, Philip. Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - New Delhi : Pearson Prentice Hall ; c2004. - xxix, (various pagins) : col. ill. ; 23 cm. + Includes bibliographical references and index. ISBN: 9788129702011 81297020L0 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8