Public relations :  the profession and the practice / 
Dan Lattimore ... [et al.]. 
 - 5th ed. 
 - New York :  McGraw-Hill,  c2004. 
 - 1 v. (various pagings) :  col. ill. ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Rev. ed. of: Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore. 4th ed. c1997.  Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072424028 (pbk. : alk. paper) 9780072424027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>Dewey Class. No.: </label>659.2