Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Keller. 
 - 12th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2006. 
 - xxxix, 733 [45] p. :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0131457578 9780131691818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8