Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John L. Graham. 
 - 10th ed. 
 - Boston :  Irwin/McGraw-Hill,  c1999. 
 - xxv, 721 p. :  ill. (som col.) ;  23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0256259828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.848