International marketing /
Philip R. Cateora, John L. Graham.
- 11th ed.
- New York : Irwin McGraw-Hill, c2002.
- xxv, 694 p. : ill. ; 24 cm.
- The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072398841 (hardback) 9780071123129
Marketing--Export marketing.--International business enterprises.