Pelton, Lou E. <br/><br/>
Marketing channels :  a relationship management approach / 
Lou E. Pelton, David Strutton, James R. Lumpkin. 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  c2002. 
 - xxvi, 514 p. :  ill. ;  24 cm. + 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072895128 (alk. paper) 
<br/><br/><label>LCCN: </label>2001031257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Marketing channels.<br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84