Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 8th ed. 
 - New Delhi :  McGraw-Hill Irwin,  c2000. 
 - xxiv, 775 p. :  col. ill. ;  24 cm  
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><br/>System requirements for accompying CD ROM. 
<br/><br/><label>ISBN: </label>0071486654 9780070486652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Marketing.--United States.
<br/><br/><label>Dewey Class. No.: </label>658.83420973