Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - New Delhi : Prentice-Hall, c2007. - (various pagins) : col. ill. ; 24 cm

Includes bibliographical references and indexes.




System requirements for accompying CD ROM.

97881776899933 8177589997


Consumer behavior--United States.
Marketing.--United States.

658.83420973