Schiffman, Leon G.
Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk.
- 9th ed.
- New Delhi : Prentice-Hall, c2007.
- (various pagins) : col. ill. ; 24 cm
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
97881776899933 8177589997
Consumer behavior--United States.
Marketing.--United States.
658.83420973