Kress, George. <br/><br/>
Marketing research / 
George Kress. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1988. 
 - xviii, 380 p. :  ill. ;  23.5 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0135584388 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83