Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - 1 v. (various pagings) :  col. ill. ;  27 cm. 
<br/><br/> Various multi-media instructional aids, including a web site, are available to supplement the text. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130336297 8120320832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM