Blech, George E. Advertising and promotion: an integreted marketing communications perspective / George E. Belch and Michael A. Belch. - 7th ed. - New York : Tata McGraw-Hill, c2007. - xxv,820p. : ill. ; 24 cm. Includes index. ISBN: 9780071105897 0071105891 Subjects--Topical Terms: Marketing. Dewey Class. No.: 659.1