Blech, George E. <br/><br/>
Advertising and promotion:  an integreted marketing communications perspective / 
George E. Belch and Michael A. Belch. 
 - 10th ed. 
 - New York :  Tata McGraw-Hill,  c2012. 
 - xxxvi,842p. :  ill. ;  22.5 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1