Belch, George E. Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 5th ed. - New Delhi : Tata McGraw-Hill, c2001. - xxvi,(various pagins) : ill. ; 24 cm. Includes index. ISBN: 0072314451 Subjects--Topical Terms: Marketing Dewey Class. No.: 659.1 / BEA