Belch, George E. Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 8th ed. - New Delhi : Tata McGraw-Hill, c2009. - xiii, 836 p. : ill. ; 24 cm. Includes index. ISBN: 0071284400 9780071284400 Subjects--Topical Terms: Marketing Dewey Class. No.: 659.1 / BEA