Keller, Kevin Lane. Strategic brand management : building, measuring, and managing brand equity building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd. - New Delhi : Prentice Hall ; c2003. - xiii, 788 p. : ill. ; 21 cm. + Includes index. ISBN: 9788129702549 8129702541 Subjects--Topical Terms: MarketingStatistics Dewey Class. No.: 658.8 / KES