Customer integration : the quality function deployment (QFD) leader's guide for decision making /
Doug Daetz, Bill Barnard, and Rick Norman.
- New York : Wiley, c1995.
- xxiii, 300 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.)
Includes bibliographical references (p. 283-287) and index.
0471132772 (cloth : acidfree paper)
Marketing--Decision making. Consumer satisfaction. Marketing research. Quality function deployment.