Burkan, Wayne C.

Wide-angle vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees / Wayne C. Burkan. - New York : John Wiley & Sons, c1996. - xi, 275 p. : ill. ; 24 cm.

Includes bibliographical references (p 262-267) and index.



0471134163 (cloth : alk. paper)


Consumer satisfaction.
Competition.
Employee selection.

658.8 / BUW