Lovelock, Christopher H.
Services marketing /
Christopher H. Lovelock.
- 3rd ed.
- Upper Saddle River, N.J. : Prentice Hall, c1996.
- xii, 660 p. : ill. ; 25 cm.
Includes bibliographical references (p. 649-650) and index.
0134558413
Marketing--Professions
Service industries--Marketing.
658.8 / LOS