Strategic marketing /
David W. Cravens, Nigel F. Piercy.
- 7th ed.
- Boston : McGraw-Hill Irwin, c2003.
- xviii, 843 p. : ill., maps ; 22 cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072466650 (student : alk. paper) 0071151613 (international : alk. paper)