Malohotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra, Satyabushan Dash. 
 - 6th ed. 
 - India :  Dorling Kindersley,  c2011. 
 - xxviii, 948 p. :  ill., tables ;  23.5 cm. 
<br/><br/>Includes bibliographical reference and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAM