Malohotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 4th ed. 
 - India :  Dorling Kindersley,  c2004. 
 - xxviii,(various pagins) :  ill., tables ;  24 cm. 
<br/><br/>Includes bibliographical reference and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788129702562 8129702568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--Research.
<br/><br/><label>Dewey Class. No.: </label>658.83 MAM