Schiffman, Leon G. <br/><br/>
Consumer behavior :  building marketing strategy / 
Leon G. Schiffman & Leslie Lazar Kanuk. 
 - 9th ed. 
 - New Delhi :   Prentice-Hall of India,   2007. 
 - Various pagings :  col. ill. ;  21 cm. 
<br/><br/> Includes indexes. 
<br/><br/>
<br/><br/><br/>System requirements for accompying CD ROM. 
<br/><br/><label>ISBN: </label>8120330862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Consumer behavior--United States
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / SCC