Kellogg on advertising & media :  the Kellogg School of Management / 
 Kellogg on advertising and media 
edited by Bobby J. Calder. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2008. 
 - xi, 292 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780470119860 (cloth) 
<br/><br/><label>LCCN: </label>2007052392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.111