Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John L. Graham. 
 - 13th ed. 
 - New York :  Irwin McGraw-Hill,  c2002. 
 - xxxi, 702 p. :  ill. figs. ;  23 cm. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780071105941 0071105948 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Export marketing<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAI