Zikmund, William G.
Business research methods /
William G. Zikmund.
- 7th ed.
- India : Thomson/South-Western, c2003.
- xix, 748 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0030258170 0030350840
Business--Research.
658.403072 / ZIB