Marketing management / 
Philip Kotler....[et al]. 
 - 14th ed. 
 - India :  Pearson,  c2013. 
 - xxv, 596 p. :  col. ill. tables ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR