Kotler , Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary  Armstong  
 - 8th ed. 
 - New Delhi :  Prentice Hall of India,   c.1999 
 - xvii, 635 p. :  27 cm. 
<br/><br/> Includes index . 
<br/><br/>
<br/><br/><label>ISBN: </label>9788120314900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8