Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty /
Daniel M. Stowell.
- 1st ed.
- San Francisco : Jossey-Bass Publishers, c1997.
- xvii, 286 p. : ill. ; 24 cm.
- The Jossey-Bass business & management series .
Includes bibliographical references (p. 275-276) and index.
The six best practices -- Manage for change -- Listen to customers -- Focus process -- Use teams -- Practice an open organization culture -- Apply technology.
0787908576(alk. paper) 9780787908577
96045846
Marketing Corporate culture. Selling. Teams in the workplace. Customer loyalty. Organizational change.