Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - 4th ed. 
 - Boston :  McGraw-Hill,  c2006. 
 - xxxvi, 523, [40] p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references (p. r1-r10) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072981237 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Mass media and culture.--Media literacy.
<br/><br/><label>Dewey Class. No.: </label>302.23  / BAI