Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob. 
 - 4th ed. 
 - India :  Pearson,  c2015. 
 - xxix, 586 p. :  col. ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780132664257 (hbk.) 
<br/><br/><label>LCCN: </label>2012024141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 2013 
<br/><br/><label>Dewey Class. No.: </label>658.827