Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - Eleventh edition. 
 - xli,764 p. ;  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781259548147 (alk. paper) 
<br/><br/><label>LCCN: </label>2016054719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Advertising.--Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2018 
<br/><br/><label>Dewey Class. No.: </label>659.1/BEA