Aaker, David A. <br/><br/>
Strategic Market Management /  David A. Aaker. 

 - 5th ed. 
 - New York :  Wiley,  2000. 
 - xiv, 330 p. ;  20 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9971512939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Strategic Market management
<br/><br/><label>Dewey Class. No.: </label>658.802  / AAS