Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra and Satyabhusan Das  
 - 7th ed. 
 - New Delhi :  Pearson,  c2016 
 - xx, 968 p. :  ill., diagrs, tables,  28 cm. 
<br/><br/> Include index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83/ MAM