Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly and Jhon L. Graham. 
 - 15th ed. 
 - New Delhi:  McGraw Hill,  c.2011. 
 - xxxiii, 622p.;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789339204464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Export--International business enterprises
<br/><br/><label>Dewey Class. No.: </label>658.84/CAI