Peter, J. Paul. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xvii, 782 p. : ill. (some col.), col. map ; 26 cm. Includes bibliographical references and index. ISBN: 9780073381138 (alk. paper) 0073381136 (alk. paper) LCCN: Subjects--Topical Terms: Marketing--Management.Marketing--Management--Case studies. Dewey Class. No.: 658.8/ PEM