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1. Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall ; c2004Availability: Items available for loan: Siddeswari Campus Library [Call number: 659.1 CLI] (6). Items available for reference: [Call number: 659.1 CLI] (7).
Withdrawn (3).
2. Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack

by Clow, Kenneth E | Baack, Donald.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson education, c2002Availability: Items available for loan: Siddeswari Campus Library [Call number: 659.1 CLI] (5). Items available for reference: [Call number: 659.1 CLI] (2).
Withdrawn (1).

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