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_c10081 _d10082 |
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008 | 790423s1980 nyua b 001 0 eng | ||
010 | _a 79013395 | ||
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_a007055272X : _c$15.95 |
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_aDLC _cBD-DhSUL _dBD-DhSUL |
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_aHF5415 _b.S3238 |
082 | 0 | 0 |
_a658.8 _bSCM |
100 | 1 |
_aSchewe, Charles D., _d1942- |
|
245 | 1 | 0 |
_aMarketing : _bconcepts and applications / _cCharles D. Schewe, Reuben M. Smith. |
260 |
_aNew York : _bMcGraw-Hill, _cc1980. |
||
300 |
_axxii, 665 p. : _bill. ; _c24 cm. |
||
490 | 0 | _aMcGraw-Hill series in marketing | |
504 | _aIncludes bibliographies and index. | ||
526 | _aBusiness Administration | ||
650 | 0 | _aMarketing. | |
650 | 0 |
_aMarketing _xProblems, exercises, etc. |
|
700 | 1 | _aSmith, Reuben M. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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_2ddc _cSID-BK |