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008 | 780324s1978 njua b 001 0 eng | ||
010 | _a 78006039 | ||
020 | _a0132450356 | ||
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_a659.2 _221 |
100 | 1 | _aCutlip, Scott M. | |
245 | 1 | 0 |
_aEffective public relations / _cScott M. Cutlip and Allen H. Center. |
250 | _a5th ed. | ||
260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1978. |
||
300 |
_axvii, 612 p. : _bill.,figs. ; _c24 cm. |
||
504 | _aIncludes bibliography. | ||
526 | _aJournalism and Media Studies | ||
650 | 4 | _aPublic relations. | |
700 | 1 |
_aCenter, Allen H., _ejoint author. |
|
942 |
_2ddc _cSID-BK |