| 000 | 00874cam a22002774a 4500 | ||
|---|---|---|---|
| 999 |
_c2714 _d2714 |
||
| 001 | 14731703 | ||
| 003 | BD-DhSUL | ||
| 005 | 20201015124347.0 | ||
| 008 | 070212s2007 caua bf 001 0 eng | ||
| 010 | _a 2007922745 | ||
| 020 | _a9781412918862 (cased) | ||
| 020 | _a9781412918879 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhSUL |
||
| 082 | _a659.1/SAG | ||
| 245 | 0 | 4 |
_aThe SAGE handbook of advertising / _cedited by Gerard J. Tellis and Tim Ambler. |
| 260 |
_aLos Angeles : _bSage Publications, _c2007. |
||
| 300 |
_axvi, 491 p. : _bill.,figs.,tables ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aJournalism and Media Studies | ||
| 650 | 4 | _aAdvertising. | |
| 650 | 4 |
_aAdvertising _vHandbooks, manuals, etc. |
|
| 700 | 1 |
_aTellis, Gerard J., _d1950- |
|
| 700 | 1 | _aAmbler, Tim. | |
| 942 |
_2ddc _cSID-BK |
||