| 000 | 00663nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | BD-DhSUL | ||
| 005 | 20160423030254.0 | ||
| 008 | 160423s2004 ii ||||| |||| 001 0 eng d | ||
| 020 | _a8178815699 | ||
| 040 |
_aBD-DhSUL _cBD-DhSUL |
||
| 082 | 0 | 0 |
_222 _a659.13 _bMED |
| 245 | 2 | 0 |
_aMedia planning : _bconcepts and experiences / _cEdited by V Partha Sarathy. |
| 260 |
_aNew Delhi : _bthe ICFAI university press, _c2005. |
||
| 300 |
_aviii, 203 p. : _bIll.; _c23 cm. |
||
| 365 |
_aBDT. _b240.00 |
||
| 504 | _aIncludes bibliography and indexes. | ||
| 526 | _aFLM | ||
| 650 | 0 | _aadvertising media planning . | |
| 700 | 1 | _a Sarathy, V Partha | |
| 942 |
_2ddc _cSID-BK |
||
| 999 |
_c3311 _d3311 |
||