000			00764nam a22002657a 4500
999			_c341 _d341
003			BD-DhSUL
005			20211003121608.0
008			151010b2008 ii ||||| |||| 00| 0 eng d
020			_a9788131719770
020			_a9788178087818
020			_a8178087812
040			_aBD-DhSUL _cBD-DhSUL
082			_221 _a658.827
100	1		_aKeller, Kevin Lane.
245	0		_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller.
250			_a3rd ed.
260			_aIndia : _bPearson ; _cc2008.
300			_a714 p. : _bill. : _c23 cm. +
500			_aIncludes index and notes.
526			_aBusiness Administration
650		4	_aMarketing
942			_2ddc _cSID-BK