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_221 _a658.8 |
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100 | 1 | _aLovelock, Christopher. | |
245 | 1 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, jochen Wirtz. |
|
250 | _a5th ed. | ||
300 |
_axvii, 652 p. : _btables, figs. ; _c23.5 cm. |
||
500 | _aIncludes index. | ||
526 | _aBusiness Administration | ||
650 | 0 | _aMarketing | |
700 | 1 | _aWirtz, Jochen. | |
942 |
_2ddc _cDHO-BK |