000 | 00873cam a22002774a 4500 | ||
---|---|---|---|
999 |
_c519 _d519 |
||
003 | BD-DhSUL | ||
005 | 20211007143424.0 | ||
008 | 010423s2002 maua b 001 0 eng | ||
020 | _a0072398841 (hardback) | ||
020 | _a9780071123129 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhSUL |
||
082 | 0 | 0 |
_a658.848 _221 |
100 | 1 | _aCateora, Philip R. | |
245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
250 | _a11th ed. | ||
260 |
_aNew York : _bIrwin McGraw-Hill, _cc2002. |
||
300 |
_axxv, 694 p. : _bill. ; _c24 cm. |
||
440 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
504 | _aIncludes bibliographical references and indexes. | ||
526 | _aBusiness Administration | ||
650 | 0 |
_aMarketing _xExport marketing. _xInternational business enterprises. |
|
700 | 1 | _aGraham, John L. | |
942 |
_2ddc _cSID-BK |