000 00873cam a22002774a 4500
999 _c519
_d519
003 BD-DhSUL
005 20211007143424.0
008 010423s2002 maua b 001 0 eng
020 _a0072398841 (hardback)
020 _a9780071123129
040 _aDLC
_cDLC
_dDLC
_dBD-DhSUL
082 0 0 _a658.848
_221
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, John L. Graham.
250 _a11th ed.
260 _aNew York :
_bIrwin McGraw-Hill,
_cc2002.
300 _axxv, 694 p. :
_bill. ;
_c24 cm.
440 4 _aThe McGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
526 _aBusiness Administration
650 0 _aMarketing
_xExport marketing.
_xInternational business enterprises.
700 1 _aGraham, John L.
942 _2ddc
_cSID-BK